18 June 2012
Madrid
The Spanish Committee of the United Nations Relief and Works Agency (UNRWAce) has been awarded a top prize at the VI International Festival of Social Advertising – Publifestival – for its interactive “Count Me In” online campaign to raise awareness about Palestine refugee children in Gaza.
Accepting the award for “Best Interactive Campaign” in Barcelona on 15 June, UNRWAce Executive Director Raquel Martí acknowledged the work of the UN agency for inspiring the campaign: “This award recognises not only the creativity of the campaign, but the work performed by UNRWA with refugee children, who still live in a humanitarian crisis since Israel tightened its blockade on Gaza five years ago.”
The marketing campaign brought together 25 well-known Spanish figures to send a message of support for the children of Gaza, including Nobel Prize-winner Mario Vargas Llosa, filmmaker Isabel Coixet, actor Juan Diego Boto, and writers Almudena Grandes, Juan Goytisolo and Rosa Regas.
In addition to creating awareness about the plight of Gaza’s refugee children living in poverty, “Count Me In” encouraged visitors to www.yotambienmesumo.org to join a virtual “human chain” and show their support with a small donation. From link to link, the chain covered 1,000 kilometres.
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About UNRWA
UNRWA is a United Nations agency established by the General Assembly in 1949 and is mandated to provide assistance and protection to a population of some 5 million registered Palestine refugees. Its mission is to help Palestine refugees in Jordan, Lebanon, Syria, West Bank and the Gaza Strip to achieve their full potential in human development, pending a just solution to their plight. UNRWA’s services encompass education, health care, relief and social services, camp infrastructure and improvement, microfinance and emergency assistance. UNRWA is funded almost entirely by voluntary contributions.
About UNRWAce
UNRWA Spanish Committee works to support UNRWA’s humanitarian programmes and to raise awareness of the situation of the Palestinian refugee population within Spanish society.
For more information, please contact:
Cristina Poveda and María González
UNRWAce
Tel. (+34) 91 702 70 59 / 638 87 95 61
prensa@unrwace.org
www.unrwace.org
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