Cutting-edge UNRWA TV advert scoops prestigious award

18 October 2010

Jerusalem
16 October 2010

UNRWA Friendly Game from Amr Abdelhadi on Vimeo.

A TV advertisement commissioned by UNRWA to promote the "Goal for Peace" football match between the Palestine national team and Brussels has won the Gold Award for Special Events at the internationally renowned Promax BDA Awards, which recognise excellence in on-air promotion, branding and advertising. This match, mainly sponsored by the EU, was organised to commemorate the 60th anniversary of UNRWA, and the EU-UNRWA partnership for peace and humanity.

The piece was designed by Hamad Al-Daher, senior creative designer and art director at Art TV. Commenting on the award, UNRWA spokesperson and director of strategic communications, Chris Gunness said: “This is a much-deserved recognition of Hamed’s cutting-edge work and a tribute to the efforts UNRWA is now investing in strategic communications and partnerships. It rightly projects an image of UNRWA as creative and innovative.”

Hamed‘s Al-Daher specialises in creating new, challenging creative ideas, focusing on themes where he can apply his artistic skills. Strongly inspired by the endless possibilities the world of animation and interactive design offers him, he developed his own personal sense of technique and style. Present in some of his works are delicate hints of Middle Eastern "Arabic" influences, for example the use of Arabic calligraphy and integrating oriental patterns into his works.

You can view the advertisement at the following link:

http://vimeo.com/11691318

Ends

Background Information

UNRWA is a United Nations agency established by the General Assembly in 1949 and is mandated to provide assistance and protection to a population of some 5 million registered Palestine refugees. Its mission is to help Palestine refugees in Jordan, Lebanon, Syria, West Bank and the Gaza Strip to achieve their full potential in human development, pending a just solution to their plight. UNRWA’s services encompass education, health care, relief and social services, camp infrastructure and improvement, and microfinance.

Financial support to UNRWA has not kept pace with an increased demand for services caused by growing numbers of registered refugees, expanding need, and deepening poverty. As a result, the Agency's General Fund (GF), supporting UNRWA’s core activities and 97 per cent reliant on voluntary contributions, has begun each year with a large projected deficit. Currently the deficit stands at US$ 56 million.

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