Cutting-edge UNRWA TV advert scoops prestigious award

18 October 2010
Cutting-edge UNRWA TV advert scoops prestigious award

16 October 2010

UNRWA Friendly Game from Amr Abdelhadi on Vimeo.

A TV advertisement commissioned by UNRWA to promote the "Goal for Peace" football match between the Palestine national team and Brussels has won the Gold Award for Special Events at the internationally renowned Promax BDA Awards, which recognise excellence in on-air promotion, branding and advertising. This match, mainly sponsored by the EU, was organised to commemorate the 60th anniversary of UNRWA, and the EU-UNRWA partnership for peace and humanity.

The piece was designed by Hamad Al-Daher, senior creative designer and art director at Art TV. Commenting on the award, UNRWA spokesperson and director of strategic communications, Chris Gunness said: “This is a much-deserved recognition of Hamed’s cutting-edge work and a tribute to the efforts UNRWA is now investing in strategic communications and partnerships. It rightly projects an image of UNRWA as creative and innovative.”

Hamed‘s Al-Daher specialises in creating new, challenging creative ideas, focusing on themes where he can apply his artistic skills. Strongly inspired by the endless possibilities the world of animation and interactive design offers him, he developed his own personal sense of technique and style. Present in some of his works are delicate hints of Middle Eastern "Arabic" influences, for example the use of Arabic calligraphy and integrating oriental patterns into his works.

You can view the advertisement at the following link:

Background Information: 

UNRWA is confronted with an increased demand for services resulting from a growth in the number of registered Palestine refugees, the extent of their vulnerability and their deepening poverty. UNRWA is funded almost entirely by voluntary contributions and financial support has been outpaced by the growth in needs. As a result, the UNRWA programme budget, which supports the delivery of core essential services, operates with a large shortfall. UNRWA encourages all Member States to work collectively to exert all possible efforts to fully fund the Agency’s programme budget. UNRWA emergency programmes and key projects, also operating with large shortfalls, are funded through separate funding portals. UNRWA is a United Nations agency established by the General Assembly in 1949 and mandated to provide assistance and protection to some 5.4 million Palestine refugees registered with UNRWA across its five fields of operation. Its mission is to help Palestine refugees in Jordan, Lebanon, Syria, West Bank, including East Jerusalem and the Gaza Strip achieve their full human development potential, pending a just and lasting solution to their plight. UNRWA services encompass education, health care, relief and social services, camp infrastructure and improvement, protection and microfinance.

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